ZRG, a leading talent advisory firm, excels in solving complex talent challenges globally through data-driven executive searches and dynamic talent solutions. They specialize in senior leadership placements and offer a range of services, from filling urgent roles to strategic consulting in culture, alignment, coaching, and sales optimization.
I was tasked by DBM to create a series of logo concepts for ZRG, guided by a focused brief demanding a bold, smart, professional, and minimalistic design. The logo needed to exude sophistication, confidence, approachability, and trustworthiness.
In just a few days, I developed nearly 100 logos, refining them into three polished brand identities. This included logo variations, typography, photo art direction, and branded collateral. This case study showcases one of these concepts.
The 'highlighter' logo symbolizes ZRG's four business pillars, combining to form a dynamic, zigzag pattern that signifies 'highlighting talent.' It also acts as a 'window,' offering a glimpse into the future and ZRG's expertise in elevating organizations through exceptional talent placement.
Client: DBMType: Logo Development
Year: 2023
