Target In-store
Spring 2019
Target In-store
Spring 2019
Target In-store
Spring 2019
Target In-store
Spring 2019
Target In-store
Spring 2019
Target needed a flexible concept to span key holidays and celebrations from midwinter to the bloom of spring. We partnered with renowned illustrators Eight Hour Day, and created a front of store experience with a lush, floral landscape that evolved with each celebration.
ACD: Ted Halbur
Sr Designer: Levi Lowell, Brenda Schreurs, Kelvin Lee
Writer: Jesse Gadola
Illustrator: Eight Hour Day
Target needed a flexible concept to span key holidays and celebrations from midwinter to the bloom of spring. We partnered with renowned illustrators Eight Hour Day, and created a front of store experience with a lush, floral landscape that evolved with each celebration.
ACD: Ted Halbur
Sr Designer: Levi Lowell, Brenda Schreurs, Kelvin Lee
Writer: Jesse Gadola
Illustrator: Eight Hour Day
Target needed a flexible concept to span key holidays and celebrations from midwinter to the bloom of spring. We partnered with renowned illustrators Eight Hour Day, and created a front of store experience with a lush, floral landscape that evolved with each celebration.
ACD: Ted Halbur
Sr Designer: Levi Lowell, Brenda Schreurs, Kelvin Lee
Writer: Jesse Gadola
Illustrator: Eight Hour Day
We worked collaboratively with the incredible duo at Eight Hour Day to illustrate a kit of gorgeous seasonal floral elements with distinct style & playful flair.
Since Foot Locker is all about standing out from the crowd, we directed a photoshoot including photography and video of James doing just that; standing out.
As the season progressed the florals grew and bloomed, ushering in our key holiday moments – Valentine's Day, Easter & Mother's Day.
Crafting a fully modular In-store marketing system that transitioned through multiple seasonal holidays was a completely new endeavor for Target.
