adidas Ultraboost
X James harden
adidas Ultraboost
X James harden
adidas Ultraboost
X James harden
adidas Ultraboost
X James harden
adidas Ultraboost
X James harden
adidas tasked us with driving buzz for the Ultraboost x James Harden launch at Foot Locker, by celebrating his unique personality and style.
Agency: Latitude
CD: Jason Strong
Sr Designer: Levi Lowell
adidas tasked us with driving buzz for the Ultraboost x James Harden launch at Foot Locker, by celebrating his unique personality and style.
Agency: Latitude
CD: Jason Strong
Sr Designer: Levi Lowell
Since Foot Locker is all about standing out from the crowd, we directed a photoshoot including photography and video of James doing just that; standing out.
Since Foot Locker is all about standing out from the crowd, we directed a photoshoot including photography and video of James doing just that; standing out.
After shooting James and creating a photographic tool kit from which to work, we created a visual system that allowed his unique personality and style to shine.
“
Latitude captured the personality of James Harden relevant to the Foot Locker consumer for us.
- AGC, ADIDAS
Banners and signage that featured James “standing out” were produced for Foot Lockers across the country, while video content was shared on social platforms and on large digital displays at flagship locations.
Banners and signage that featured James “standing out” were produced for Foot Lockers across the country, while video content was shared on social platforms and on large digital displays at flagship locations.
Banners and signage that featured James “standing out” were produced for Foot Lockers across the country, while video content was shared on social platforms and on large digital displays at flagship locations.
Our work drove traffic both in-store and online while Harden’s video content helped create buzz and enriched the entire store experience.
Our work drove traffic both in-store and online while Harden’s video content helped create buzz and enriched the entire store experience.